The roar of the Allianz Stadium is about to return — and fans are scrambling to secure their spots. Juventus Football Club has officially opened ticket sales for two of the most anticipated matches of the 2025-26 season: a UEFA Champions League showdown against Sport Lisboa e Benfica on January 21, 2026 at 21:00 CET, followed by a fierce Serie A derby against Società Sportiva Calcio Napoli on January 25, 2026 at 20:45 CET. Both games will be played at the Allianz Stadium in Turin, Italy — a venue that holds 45,666 fans and thrums with history every time the bianconeri take the pitch.
How the Ticket Sales Phases Unfolded
Ticket access wasn’t handed out evenly. Juventus ran a tightly controlled, multi-phase rollout that favored loyal supporters before opening to the public. Sales kicked off on October 17, 2025 at 10:00 CET for J1897 members — the club’s elite fan group. Then came the JCARD holders, with their window opening on October 31, 2025. Season Ticket Holders EXTRA got first dibs on premium seating from November 19 to December 4, 2025, while the general public finally got their chance on December 4, 2025 at 10:00 CET. The timing wasn’t arbitrary. Juventus knew these matches would sell out fast — and they structured the sales to reward decades of loyalty.For the Benfica clash, tickets start at €39, with face value ranging from $39 to $94. For Napoli? The entry point is €45. But here’s the kicker: members who’ve paid for JCARD or full-season packages can save up to €50 per ticket. That’s not a discount — it’s a lifeline for families and longtime supporters trying to keep up with rising costs. One fan in Bologna told me, “I’ve been buying tickets since 2010. Without the member rate, I couldn’t afford to come. This isn’t just a game — it’s a ritual.”
Exclusive Seating, Strict Rules
The Allianz Stadium isn’t just a venue — it’s a fortress of exclusivity. The North and South stands? Reserved exclusively for Juventus Card holders. Even if you’re standing in line at the ticket office in Naples, you can’t buy a ticket for those sections unless you’ve got a JCARD. And if you live in Campania — home of Napoli’s fanbase? You’re locked out unless you’re already a JCARD owner. That’s not just policy. It’s a statement.Each member can buy up to four tickets — but only if their friends also have JCARDS. Season Ticket Holders could bring three guests, but only during the November 19–December 4 window. The club didn’t just want to sell tickets. They wanted to protect the culture. “This isn’t about profit,” said a club insider who spoke anonymously. “It’s about keeping the soul of the stadium alive. If we let scalpers and resellers flood the stands, we lose what makes this place special.”
Premium Options and Third-Party Markets
For those with deeper pockets, VIP and Hospitality packages are available — complete with gourmet catering, exclusive lounges, and prime views from the Tribuna Upper Blocks 214 and 215. Companies like Champions Travel bundle tickets with hotel stays, targeting international fans who see this as a once-in-a-lifetime trip. On SeatPick, average prices for the Benfica match hover around $197, with VIP tickets starting at $94. Football Ticket Net lists prices from €40.99 across all competitions, while Ticombo already has tickets for the away match in Naples on December 7, 2025 — a reminder that this rivalry isn’t confined to Turin.It’s a messy ecosystem. Official channels are strict. Third-party resellers are everywhere. One fan in London bought a €120 ticket for the Napoli game on Hellotickets — only to later learn the official price was €85. “I didn’t know the difference,” he admitted. “I just wanted to be there.” That’s the tension: the club wants to control the experience. The market wants to profit from demand.
Why This Matters Beyond the Pitch
These aren’t just football matches. They’re cultural moments. The Benfica game is Juventus’ first Champions League home fixture since 2023 — a return to Europe’s elite stage. The Napoli clash? It’s the first time the two teams meet in Turin since Napoli last won the Scudetto in 2023. That’s raw. That’s personal. And with Roma also on the January schedule — as confirmed in Juventus’ October 17 announcement — this is a winter of high-stakes football.For the club, it’s about revenue, yes — but more importantly, it’s about identity. In an era where global brands buy clubs and ticket prices soar, Juventus is drawing a line. You want to be here? You’ve got to earn it. Membership isn’t optional. It’s the price of entry.
What’s Next?
The away match in Naples on December 7, 2025, will be just as intense — and tickets are already flying off the virtual shelves. Meanwhile, Juventus is expected to announce additional fan engagement initiatives, possibly including a live-streamed Q&A with players ahead of the Benfica game. The club has also hinted at expanding JCARD benefits in 2026, potentially including priority access to Coppa Italia matches and exclusive merchandise drops.One thing’s clear: if you’re not a member yet, you’re already behind. The message on Juventus.com is blunt: “Not a Member yet? Join now and discover all the benefits and details!”
Frequently Asked Questions
Can I buy tickets for the Juventus-Benfica match without a Juventus Card?
Yes — but only during the general public sale starting December 4, 2025. However, you won’t be able to access the North or South stands, which are reserved exclusively for JCARD holders. General admission tickets are available in the Central and Tribuna sections, with prices starting at €39. Be cautious of third-party resellers — many charge 2–3x the face value.
Why can’t fans from Campania buy tickets without a Juventus Card?
This restriction is designed to prevent large-scale ticket trafficking by Napoli supporters seeking to disrupt the home crowd. Even though fans from Naples can legally attend, Juventus requires a JCARD to verify they’re not part of a coordinated effort to flood the stadium with opposing fans. It’s a security measure, not a ban — and it’s been in place since the 2022-23 season.
What’s the difference between J1897, JCARD, and Season Ticket Holders?
J1897 is the club’s most loyal membership tier, offering first access to all tickets and exclusive events. JCARD is a broader fan membership with discounts and priority access. Season Ticket Holders have reserved seats for the entire season and can purchase extra tickets for friends during specific windows. Each tier has different benefits — and different windows for ticket purchases.
Are tickets for the Napoli away match on December 7 already sold out?
Official sales for the Napoli away match at Stadio Diego Armando Maradona began in November 2025 and are nearly exhausted. Only a few general admission tickets remain, and resale prices on platforms like Ticombo have jumped to €180–€220. Juventus fans traveling to Naples are advised to book travel packages early — many hotels in the city are already fully booked.
How do I become a Juventus Member to get better ticket access?
Visit Juventus.com and sign up for a JCARD (€25/year) or J1897 (€120/year). Benefits include early ticket access, exclusive merchandise, digital content, and discounts on food and parking at Allianz Stadium. The membership window closes on January 1, 2026 — after that, you’ll miss out on both the Benfica and Napoli home games unless you buy on the resale market.
Why did the Napoli match time change from 18:00 to 20:45 CET?
The change was made to accommodate TV broadcasting schedules and maximize global viewership. The 20:45 CET slot is prime time for audiences in North America and Asia, where Juventus has growing fanbases. It also allows fans to attend after work or school, increasing attendance. The shift was confirmed in Juventus’ December 4, 2025 update — a rare but strategic move to align match times with commercial and fan engagement goals.
17 Responses
Look, I get it - Juventus is trying to be ‘exclusive’ like some fancy art gallery. But charging €120 just to *breathe* in the same city as a football club? That’s not loyalty. That’s extortion. I’ve seen more community in my local bar than in this ‘J1897’ nonsense. You don’t own culture. You just own a spreadsheet.
I actually think this system makes sense. My dad’s been a JCARD holder since ‘98 and he still gets to sit with his buddies every week. It’s not about shutting people out - it’s about keeping the real fans in. I know it sounds rich, but when you’ve paid for 15 years of tickets, you deserve to not get priced out by scalpers.
Let’s be clear: this is the last bastion of authentic football culture in a world dominated by oligarchs, private equity, and TikTok influencers pretending to be ‘passionate.’ The JCARD isn’t a membership - it’s a sacrament. The North Stand isn’t a section - it’s a cathedral. And if you don’t understand that, you’re not a fan. You’re a consumer. A product. A number in a CRM. And you belong in the cheap seats - or better yet, on your couch watching the highlights on ESPN+.
As someone who’s traveled to 12 countries just to watch local teams play, I’ve seen how clubs handle this differently. In Brazil, they have community ticket pools. In Japan, they limit resale prices. Juventus is trying to preserve identity - which is noble - but maybe they could also offer a ‘local fan discount’ for people who live in Turin? Not everyone can afford €120/year, even if they love the club.
USA 1. Italy 0. This is why European football is dying. You charge a guy $100 just to sit down? Bro, I can get a VIP NFL game for less. And you think you’re protecting culture? Nah. You’re protecting your profit margin. And your fans are stupid for buying it. 😒
So the club says it’s about culture. The fans say it’s about access. The market says it’s about profit. And the truth? It’s all three.
ok so i just signed up for jcard and its like 25 bucks?? i thought it was more?? also the website kept saying my email was invalid but i copy pasted it?? maybe its my phone?? anyway i got in and now i can buy tickets for benfica?? i’m so excited!! 😍
As someone from India who has followed Juventus since the Del Piero days, I’ve always admired how they preserve their identity. In our country, football clubs are often treated like commodities - bought, sold, rebranded. But Juventus? They’ve held on to their soul. The JCARD system isn’t elitist - it’s intentional. It says: ‘You want to be here? Then show up. Not just with money, but with loyalty.’ I may never see a match live, but I respect the principle.
bro this is actually awesome i mean yeah its expensive but think about it you get to sit with people who’ve been there since the 90s you know what i mean like its not just a ticket its a family thing and the food at the stadium is fire too so its worth it trust me 😊
Big fan of how Juventus handles this. I’ve bought tickets for away games in Spain and Germany - and the resale prices were insane. Here, at least you know what you’re paying. Yeah, it’s strict, but it’s fair. If you’re serious, you join. If you’re just here for the hype, you pay the market rate. Simple.
This is a disgrace. A so-called ‘Italian’ club, now acting like a gated community for the rich. You think you’re preserving culture? You’re killing it. The North Stand should be open to all - even Napoli fans. That’s what true rivalry means. Not exclusion. Not fear. Not privilege. This is fascism with a jersey.
Wait - so if I live in Naples, I can’t buy a ticket to the Juventus-Napoli match unless I have a JCARD? But if I’m a Napoli fan and I fly to Turin and get a JCARD, I can sit in the North Stand? That’s… weird. Is this really about security or just about control? Also, is ‘J1897’ a reference to the founding year? I thought it was 1897… but the club was founded in 1897. So why J1897? Is it a typo? Or is it a branding thing? I’m confused.
Man, I love this club. I don’t live in Italy, but I’ve watched every game since 2012. The JCARD system? It’s not perfect - but it’s honest. You want to be part of the family? Pay the dues. You want to just watch the game? Buy a ticket. No drama. No fake loyalty. And honestly? The food at Allianz? Best in Serie A. I’ve tried. I’ve compared.
There’s a quiet dignity in how Juventus handles this. In a world where everything is monetized, where loyalty is measured in clicks and likes, they’ve chosen to build something that can’t be bought - only earned. It’s not about the price. It’s about the patience. The waiting. The belonging. The generations of fathers and sons who’ve sat in the same seats. That’s not a business model. That’s a legacy.
From a structural and sociological standpoint, the JCARD system represents a form of institutionalized social capital accumulation within the context of post-industrial sports commodification. The club leverages the symbolic value of long-term membership to create a bounded community of practice, effectively filtering out transient consumers through tiered access protocols. This is not merely economic exclusion - it is cultural gatekeeping, mediated through a digital loyalty architecture that prioritizes historical continuity over market efficiency. The North Stand, then, becomes not a physical space, but a performative site of belonging, where identity is reinforced through ritualized consumption and temporal continuity. One might argue that this mirrors the function of religious congregations in pre-modern societies - except here, the altar is the pitch, and the sacrament is the ticket.
Wait, so J1897 is the top tier? But the club was founded in 1897 - so why isn’t it just called ‘1897’? And why does JCARD cost €25 but J1897 cost €120? That’s a 480% markup. That’s not loyalty - that’s greed. Also, why do you need a JCARD to buy tickets in the Central section? That doesn’t make sense. I’ve seen people buy tickets without one. Are you sure this isn’t just a scam to make more money? I think they’re lying.
How delightfully ironic - a club that prides itself on tradition, now operating with the precision of a Silicon Valley subscription model. One cannot help but admire the elegance of the tiered access system - it is, after all, a masterclass in behavioral economics. Yet one must also ask: when does stewardship become segregation? When does loyalty become a luxury good? The answer, I suspect, lies not in the ticket price, but in the silence of those who no longer feel they belong.